Yes on 37 Right to Know Blog

The Yes on 37 donations keep coming: Jack Johnson and California nurses want labels!

images.jpegSome of the most recent contributors to the Right to Know campaign. 

Singer Songwriter Jack Johnson donated $5,000 on Wednesday.

The California Nurses Association Initiative Political Action Committee donated $100,000.

Michael Funk, in Nevada City, Calif., founder and chairman of United Natural Foods, Inc., the nation's largest distributor of organic, natural and specialty foods, donated $25,000.

Organic food brand Nature's Path donated $50,000.

Bill Weiland, owner of Presence Marketing/Dynamic Presence in Barrington, Ill., which represents many of the top brands in the natural foods industry, donated $25,000. His company donated $55,000 on Wednesday.

GFA Brands donated $75,000 this week.

And, $25,000 from the world's largest producer of organic yogurt, Stonyfield Farm, based in Londonderry, N.H.

Not to mention hundreds of thousand of other contributions from the public at large to the Yes on 37 campaign, which has raised about $7.5 million so far.

Keep em coming -- this is ours to win! With your help! All money will go to expand our ad buy!

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No on 37: $45 Million Against the Right to Know

E.I. DUPONT DE NEMOURS & CO. $5,400,000
PEPSICO, INC. $2,145,400
NESTLE USA, INC. $1,461,600
GENERAL MILLS, INC. $1,230,300
CONAGRA FOODS $1,176,700
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Food Democracy in California: the World is Watching

The world is watching what’s happening in California.  (en español)


The fight for food labeling here is part of a greater movement for food democracy, and how Californians vote can resonate around the globe.  At issue: Who gets to decide what you eat?  Who has control over what you feed your family?  

Sixty-one nations on every inhabited continent have already enacted labeling legislation for genetically modified organisms, and more are in process.  Currently, the United States stands with Antarctica on this one.  Meanwhile, the FDA requires no testing and no labeling of genetically engineered foods.  We should be able to decide what we eat, but we can’t unless we know what’s in our food.

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Awesome PSAs and Executives For The Win!

Los Angeles' most avant-garde advertising, PR, social marketing, and production executives have come together to form the Positive Change Collaborative. This special team of marketers, in collaboration with the California Right To Know campaign, is volunteering time and resources to a cause they’re passionate about: Passing Proposition 37, which aims to mandate the labeling of foods containing genetically modified organisms.

Please watch all four PSAs and share them with your email lists, social platforms, friends and family to ensure that the truth reaches all California voters before Election Day. 


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Our Ad, Our Most Powerful Message and You

Great news, we're up on the air all over California with our beautiful new Yes on Prop 37 television ad that topped the charts in all our polling and focus group tests. Prop 37 has withstood 25 days of negative attacks; we are still ahead in the polls; and now we are taking our most powerful message to the people.

It’s all very simple: This is about our most basic values. Food is a sacred part of our lives. Food is how we share our love with our families, friends and neighbors. We have a right to know if our food comes from nature, or if it was genetically engineered in a lab by companies like Monsanto and Dow.

And we know one thing with absolute certainty: The majority of Californians agree with us.

Help us get our new “Food is Love” ad in front of every California voter! Every dollar you donate today means more voters will see our positive message and our values: We are standing up for our right to know what’s in our food. We have until COB Thursday to expand the ad buy; please donate online!



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No on 37 Ad Yanked for Newspaper Endorsement Lie

examiner.pngIt's hard to untangle from the web of lies the No on 37 campaign is spinning. On Friday we got a call from Stephen Buel, editor of the San Francisco Examiner, who was quite surprised to see the Examiner logo featured prominently in a television ad opposing Prop 37 -- since his newspaper has in fact endorsed Prop 37. The TV ad is now disappeared from You Tube, probably sent to the same chop shop where No on 37 sends all their faulty TV ads for re-jiggering after they get caught outright lying to voters. Remember the Henry Miller misrepresenting Stanford fiasco?

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