Natural Products Association Sides with DuPont, Monsanto
Proposition 37 prohibits companies from labeling a product as “natural” if that product is, well, unnatural. Food that is genetically engineered in a lab is hardly natural, of course.
So, it was not surprising to learn that the Natural Products Association (NPA) and the Council for Responsible Nutrition (CRN) oppose our right to know. Indeed, each of the inaptly named trade associations are composed of member companies that sell products routinely marketed as “natural” or “all natural,” even though they are produced using genetic engineering. Unlike organic standards, NPA standards do not preclude the use of GMOs.
One prominent member of NPA is DuPont, the same company that told us DDT is safe. DuPont has already contributed nearly $5 million to the No on 37 campaign.
NPA's position is in direct contrast with its mission since 1936 to protect and advance the healthiest quality products for health conscious, natural products consumers who want to know what is in their food and supplements.
NPA falsely claims that “Proposition 37 places every supplier, manufacturer, and retailer of food products at risk of unreasonable and frivolous litigation.” They also claim that Prop 37 “includes bounty hunter enforcement provisions". It does not.
This “lawsuits” rhetoric is, of course, straight from the pesticide industry playbook. Prop 37 will not result in a slew of lawsuits, because manufacturers will obey the simple new labeling law, as they already do in 50 other countries.
We have to ask ourselves: who is writing NPA’s script? The inaccurate statement about "bounty hunter enforcement provisions" comes straight from the talking points of the No on 37 campaign, whose largest funders are Monsanto and DuPont. We invite NPA to read the law and see for themselves.
For an accurate assessment of the legal certainty of Prop 37, see this analysis by legal expert James Cooper, PhD, of George Mason University. According to Professor Cooper, the scope and certainty of Prop 37 make frivolous lawsuits unlikely.
As for "difficult business environment," also untrue -- except maybe for those companies that want consumers to believe their genetically engineered products are "natural."
We have the right to know what’s in our food---and we have the right to know which products are truly “natural” and which are created in a lab by Monsanto and DuPont.
And to all those companies supporting NPA: you might want to take a closer look at what this trade association really stands for.