Press Release

Yes on 37 Launches Major TV Ad Buy with Positive Message: Food is Love

After 25 days of blistering attacks, Prop 37 still leads polls

For Immediate Release: Thursday, October 26, 2012

Oakland – After withstanding 25 days of deceptive attack ads that have gone unanswered, the Yes on 37 California Right to Know Campaign today launched a seven-figure television ad buy with a positive message that tells the true story of Proposition 37, which would be the first law in the nation to require widespread labeling of genetically engineered food.

“It’s all very simple: Food is a sacred part of our lives. We absolutely have a right to know if our food comes from nature, or if it was genetically engineered in a lab by companies like Monsanto and Dow,” said Stacy Malkan, media director of Yes on Proposition 37 California Right to Know campaign.

See our new Food is Love ad here:



The newly cut ad, called Food is Love, began airing today with a major buy in broadcast media markets across California.

“Our Food is Love ad is by far the most popular message of our campaign. Prop 37 is a positive campaign. We are fighting for our values, for our right to know what’s in our food,” Malkan said.

“People are sick of all the negativity in political ads. We know from our polling that when people see our positive message, our poll numbers shoot way up.”

The Yes on 37 Campaign saved its resources to run ads continuously for the final 10 days of the campaign, and is continuing to raise money to expand the buy.

Yesterday’s Los Angeles Times poll shows Proposition 37 with a slight lead over the opposition, despite a three week barrage of attack ads that have been called “mostly untrue” and “misleading” by newspaper fact checkers.  The opposition, led by the world’s largest pesticide and junk food companies, is spending more than $40 million trying to confuse California voters about a simple label.

“The truth is that Proposition 37 is simple, clear and doesn’t cost a dime,” Malkan said.  The ad text and our fact check follows: 

Ad text:

Because food is love. Food is life. Food is family. We all have the right to know what's in our food.  That's why the California Nurses Association, consumer groups and thousands of others say Yes to 37. Pesticide companies like Monsanto and Dow shouldn't be able to hide that they are genetically engineering our food. 61 other countries already have the right to know. Shouldn't we?  Simple. Clear. Doesn't Cost a Dime. Yes on 37. The right to know what's in our food.


Over 3,000 health, faith, labor, political, environmental and consumer groups endorse Prop 37.

61 other countries require labeling of genetically engineered content in food.

Prop 37 is simple – it's a label.  Read the initiative

Prop 37 is clear – it requires food to be labeled “Partially Produced with Genetic Engineering” or “May be Partially Produced with Genetic Engineering.”

Prop 37 doesn't cost a dime – the only independent economic analysis of Prop 37 says it won't cost consumers anything. 

For more information about Proposition 37 and the labeling of genetically engineered food, see

Contact: Stacy Malkan, (510) 542-9224,



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