Statement on New Pepperdine Poll: Yes on 37 People's Movement is In to Win
For Immediate Release: October 30, 2012
Oakland -- A new Pepperdine poll taken mostly before Yes on Proposition 37 ads began running last Friday shows that the initiative to label genetically engineered foods has fallen behind in the polls for the first time. The online poll, taken from October 21-28, shows the opposition at 50.5% and support for Prop 37 at 39.1%.
"The Pepperdine poll was taken after three weeks of deceptive opposition ads that went unanswered and before the Yes on 37 message got on the air. The world’s largest pesticide and junk food companies have been spending a million dollars a day carpet bombing California with lies to confuse voters about a simple labeling law. Now our ads are up and many voters are hearing our message for the first time – that Prop 37 is a simple labeling law that gives us the right to know what’s in our food, at no cost to consumers,” said Stacy Malkan, spokesperson for the Yes on 37 campaign.
“On the Yes side, support is rushing in from all sides. We have a strong ground game with 10,000 volunteers out on the streets, we have a powerful ad, money is coming in the door and we have one of the most successful online organizing campaigns ever seen. We expect these will have a big effect during the last week in the campaign.”
“We are in this to win, and the pesticide and junk food companies opposing this measure are worried we will win, as evidenced by their recent infusion of $8 million more into the opposition campaign in the last 10 days," Malkan said. Dupont contributed another $500,000 yesterday. Total contributions to the opposition are now at $44.2 million and the Yes side has raised $7.4 million.
“We have always been the underdog in this story, but we believe that when voters go to the polls next week they will value their right to know what’s in their food and vote Yes on Proposition 37,” Malkan said.