Pages tagged "Northbridge Consultants"
The same companies that told us DDT and Agent Orange were safe and that have a history of misleading the public with bad science are now making false claims that Proposition 37 will raise the cost of groceries by hundreds of dollars a year.
The No on 37 campaign’s recent economic analysis of Proposition 37, conducted by Northbridge Environmental Management Consultants, is based on so many flawed premises that it is an entirely useless analysis of the California ballot initiative for labeling genetically engineered foods. Northbridge has no economic expertise; they are a consulting firm best known for opposing recycling laws for the soda pop industry.
In contrast, a real economic study on Proposition 37 conducted by Joanna Shepherd Bailey, Ph.D., a tenured professor at Emory University School of Law, found that: “Consumers will likely see no increases in prices as a result of the relabeling required.” Among the report’s findings –- backed by empirical literature and historical precedents – is that companies’ fear of losing customers due to increasing grocery prices is a significant deterrent to passing on the “trivial” labeling costs to consumers.
“California consumers know that putting a little ink on a label is not going to change food prices,” said Stacy Malkan, Media Director of California Right to Know. “No one is going to be fooled by this work of fiction dressed up in a little economic flourish.”